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  • Barbara Oberrauter

The fish starts to stink on the head

Updated: Aug 27, 2021

Article by Barbara Oberrauter, one step ahead

When talking about cultural fit, we usually talk about employees. The fish on the head begins to stink, as the saying goes: If the management does not exemplified the values that the company is committed to, the most beautiful "mission statements" on corporate culture are in vain. This is what makes the actions of managers so important: They are both role models and guarantors that important values actually flow into the company's everyday work.Executives who do not fit their own corporate culture can cause great damage and, in the worst case, drive the company into bankruptcy, says management consultant Christina Wurm.

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